J Hook Clothing Company aims to protect our oceans and the people who love them. It began as the idea of a 15 year old. Caleb Herron loves fishing and loves the ocean. He wanted to create fun, stylish fishing wear that would also help protect our oceans. 

J Hook fishing shirts are SPF 50 and made from recycled
water bottles. The t shirts are also made from recycled water bottles, organic cotton, and modal. That means water bottles are not being put in landfills or in our oceans. J Hook also has hoodies, hats, and SPF 20 neck gaiters.